International Social Media Summit

Introduction

In recent years, the use of the media has been central to the development of organizations. However, the tendency to supplant the media on social networks has been increasing. Thus, what began as a marketing strategy aimed at branding a product, today it has become a strategy that permeates the entire business.

It is for this reason that group C & D brings you a series of keynote speakers who will discuss the issue and to help implement a social networking strategy, if you do not already have one. What exactly are these tools and how to use? How to use a
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Introduction

In recent years, the use of the media has been central to the development of organizations. However, the tendency to supplant the media on social networks has been increasing. Thus, what began as a marketing strategy aimed at branding a product, today it has become a strategy that permeates the entire business.

It is for this reason that group C & D brings you a series of keynote speakers who will discuss the issue and to help implement a social networking strategy, if you do not already have one. What exactly are these tools and how to use? How to use a strategy for the development of your organization?

These and other questions will be resolved through case studies of our speakers can interact with.



Subjects

- The Future of Social Media
- Talent Acquisition & Employee branding
- Corporate Communication and Social Media Branding
- Real-Time Marketing
- Precommerce and its effect on corporate strategy
- Facebook, Twitter, LinkedIn and other tools of HR and organization in general.
- The use of social networks as an added value to the organization
- Strategies for the branding of your brand through social media
- Tools for recruitment, employer branding, engagement and corporate culture through social networks.


Speakers


- Precommerce and the Future of Social Media
Andrew Traslaviña, U.S. Talent Plus

- Corporate Communication and Social Media Branding
Daniel Medina, Ozmidia

- Real-Time Marketing
Ryan Ball, Marketing Hubspot

- Tools for Employer Branding and Talent Acquisition (LinkedIn, Twitter, Facebook)
Rob Dromgoole, Director National Security Recruiting at Pacific Northwest National Laboratory, Speaker Linkedin

- Tactics anSocial Media Strategies on d. LinkedIn for marketers.
Mike O 'Neil, The Rockstar of LinkedIn