Social Media in Financial Services

"The only thing worse than being talked about is not being talked about."

Today, Oscar Wilde's comments are more relevant than ever to financial services brands in the fast-moving Internet world.

When customers are talking about you online - are you listening? And if they're not talking about you, what are you doing to engage and kick-start the conversation?

Social media marketing is a powerful and exciting opportunity for financial services brands. But most are 'still thinking about it' and missing out on integrating it into their sales, marketing and communication
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"The only thing worse than being talked about is not being talked about."

Today, Oscar Wilde's comments are more relevant than ever to financial services brands in the fast-moving Internet world.

When customers are talking about you online - are you listening? And if they're not talking about you, what are you doing to engage and kick-start the conversation?

Social media marketing is a powerful and exciting opportunity for financial services brands. But most are 'still thinking about it' and missing out on integrating it into their sales, marketing and communication mix.

If you're not using social media, one thing's for sure; you're not hearing what your customers are saying, you're not truly engaging with them and you're moving further and further away from them. You're going to be left way behind unless you build social media marketing strategies now.

Not sure where to start?

If you're serious about using social media to get closer to your customers, January 2010 sees one of the most exciting and eagerly anticipated eMarketing conferences in years - one that's specifically focused on helping financial services marketers to network, share best practice and debate key issues on how to use social networking technology to get closer to customers.

IFA Life, the award-winning social networking website for financial advice professionals is proud to present Social Media in Financial Services at the Guoman Tower Hotel, Tower Bridge, London on 13th and 14th January 2010.

You?ll discover new ideas to interact and engage with target customers and intermediaries online, and to increase your web traffic and conversion rates. With keynote presentations confirmed from Google, Ecademy and acclaimed Internet experts, this is one event which financial services marketing and communication professionals and IFA/financial planning firms won't want to miss!

Check back for details of top speakers as they are announced. Cutting edge content included includes:The evolution of social media and why it's relevant to your financial services brandHow to use social media to drive more traffic to yours or your clients' websites and achieve high conversion ratesReputation is everything - how to use social media to cement trust and credibilitySocial media psychology - what financial brands need to know about how people behave onlineHow to build Community round your financial services brand - proven tips, tools and tacticsHow to get client and colleague buy-in to social media marketing projectsThe truth about how to make your brand, organisation or clients more visible through social mediaHow to get closer to customers with social media - starting from scratchHow to keep control of your brand message in online communitiesHow to successfully engage with financial intermediaries onlineTried, tested and proven techniques to engage with your customers through social mediaHow financial PR professionals can use social networks to reach the press and mediaHow to identify PR opportunities and threats from social media and user generated contentThe role of mobile technologies in financial services marketingHow to complement your search marketing initiatives with social mediaBest practice in social media from other industries - pearls, pitfalls, myths and legendsHow to tweet to woo customers - the inside secrets to using TwitterFaster ways to analyse customer information that will optimise your online performanceBuild your own social network - or work in partnership with existing sites?Startling quick wins with LinkedIn, Facebook, Ecademy, IFA Life and othersAnd much more

Attending Social Media in Financial Services will be a new and different experience for many in the industry. This is a serious business event with serious networking to be done - and where sales, marketing and communication experts from life/pensions and investment providers, insurers, creative agencies, media buyers, banks, building soci