Marketing green events (22)

ABOUT THE CONFERENCE:In turbulent times, companies that deliver innovative solutions to real world problems will be rewarded. Today's marketers are busy with designing, communicating, labelling and retaining shelf-space for sustainable brands, and identifying market opportunities. The conference will provide an insight into business practices around the world, as well as take stock of how the...

This is the 2nd annual conference and is a must-attend for companies committed to using the latest tools and insights for sustainability and a renewable economy. Recent discoveries in the fields of economic behavior and neuro-economics have done more than challenge the notion of rationality. An entirely new paradigm on economic decision-making is forming. The objectives of the conference are...

While financial woes may hold back some green initiatives, the future has never looked greener. So while banks are crumbling and multinationals are laying off people, every key player plans to dominate the post-recession economy by going sustainable. With consumers, governments and corporations having acknowledged – and even embraced – sustainability as one of the major...

Communicating Sustainability will bring together leading brands, advertising, PR, marketing and packaging experts for a one-day conference in London on the 7th of June 2010.Many companies are realising the commercial benefits of becoming greener and the "green" consumer (or LOHAS) market is now said to be worth over $540 billion worldwide. Most companies, however, are still...

As today's consumers grow more educated and concerned about the fate of their planet, they're demanding more responsibility from their brands. Good And green? provides mainstream national marketers the techniques, benefits and bottom line impact of connecting with today?s ecologically-concerned consumers through green marketing efforts. As today?s consumers grow more educated...

green Expo launches promotional campaign 2010. You have to admit that green Expo is an established fixture. Mopro made this fair into a true European forum that no professional wants to miss. With our many years of experience and professional approach, Artexis intends to prolong this healthy trend. The great popularity of green Expo is a result of its total concept: an ideal...

This is the nineth meeting of the London Business Book Club. A monthly meet up to swap, give away, recommend and talk about business books. The kind of books that have taught you, motivated you, inspired you, improved your understanding of psychology, sociology or other ologys. The speaker for this meeting is John Grant author of "Co-Opportunity, join up for a sustainable, resilient, prosperous...

Session 11: We are now well beyond the time when an off-handed reference to being a green product, or a cause marketing program slapped on top of an otherwise irresponsible company will fly. At SLM we believe that your brand is first who you are, what you do and how you do it -- and only THEN how you talk about it. Therefore, we encourage you not to waste your time with any...

The four-day green Belt certification program provides an understanding of each step in the Define, Measure, Analyze, Improve and Control (DMAIC) methodology and many of the associated analysis tools. This program combines lecture, class exercises, case studies, and team exercises.Benchmark Six Sigma green Belt training is for people who want to bring improvements at their work...

The four-day green Belt certification program provides an understanding of each step in the Define, Measure, Analyze, Improve and Control (DMAIC) methodology and many of the associated analysis tools. This program combines lecture, class exercises, case studies, and team exercises.Benchmark Six Sigma green Belt training is for people who want to bring improvements at their work...