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FEB
05

INSTITUTO COMMUNITY MANAGER. Marketing en Medios y Redes Sociales

Seminar
When from 05/02/11 until 06/02/11
Where Hotel Husa Chamartín. Estación de Chamartín
 
Description
Community Manager Institute. Get trained with leading experts in online marketing. Learn marketing and social networking media, SMO, SMM, focused people with an interest in online marketing through the different tools on the Internet, social networks, professional networks, blogs, web 2.0, forums, online reputation, ...
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Price Descuentos de hasta el 50% durante la semana del 17 al 21 de enero

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Agenda for INSTITUTO COMMUNITY MANAGER. Marketing en Medios y Redes Sociales

1. Nuevas estrategias de Marketing Online

a. ¿Qué es el Social Media Marketing?
b. La Web 2.0
c. Herramientas Social Media:
• Redes Sociales y profesionales
• Blogs y Microblogs
• Sindicación
• Marcadores y agregadores sociales
• Entornos colaborativos
• Plataformas multimedia.

2. Redes Sociales y profesionales

a. Tipos de Redes Sociales (Ocio, profesionales…)
b. Marketing en redes sociales
c. Optimización de redes sociales
d. Casos prácticos:
• Facebook
• Tuenti
• Xing y Linked-In

3. Blogs y Microblogs

a. ¿Qué es un blog?
b. Tipos de blogs (Corporativo, comercial…)
c. Estructura de la información
d. Estrategias para reforzar la marca a través del blog.
e. Estrategias para monetizar el blog
f. Microblog:
• Funcionamiento de Twitter
• Estrategia de subida de Twist
g. Casos prácticos

4. Sindicación

a. ¿Qué es un feed?
b. Tipos de lectores de feeds
c. Estructura del feed (Xml…)
d. Casos prácticos

5. Marcadores y agregadores sociales

a. ¿Qué es un marcador social?
b. Tipos de marcadores sociales
c. ¿Qué es tageo y como se tagea?
d. Estrategias para la subida de noticias a los marcadores sociales.
e. Casos prácticos

6. Entornos colaborativos y comunidad

a. ¿Qué es La Wiki?
b. Ejemplos de Wiki (Wikipedia…)
c. Retroalimentación de contenidos
d. Definición de Comunidad
e. Tipos de comunidades (Foros, answers…)
f. Estrategias para la subida de información a plataformas
colaborativas
g. Casos prácticos

7. Plataformas multimedia.

a. El fenómeno “Share” libre de derechos
b. Youtube
c. Flickr

8. Desarrollar un Plan de Marketing en Medios Sociales 9. Casos de éxito

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