Employer Brand Performance Masterclass

Masterclass Leaders:
Richard Mosley, Author of ‘The Employer Brand: Bringing the best of brand management to people at work’ and the forthcoming ‘Employer Brand Management: Thought provoking lessons from the world’s leading employers’

Steve Ehrlich, Leading North American thought leader and speaker on digital employer brand marketing, whose expertise has helped shape digital recruitment strategies at Deloitte, Disney, GSK and Walmart among many others.

Benefits
• Develop a compelling case for employer brand investment
• Make the transition from HR initiative to business
... see full description»

Masterclass Leaders:
Richard Mosley, Author of ‘The Employer Brand: Bringing the best of brand management to people at work’ and the forthcoming ‘Employer Brand Management: Thought provoking lessons from the world’s leading employers’

Steve Ehrlich, Leading North American thought leader and speaker on digital employer brand marketing, whose expertise has helped shape digital recruitment strategies at Deloitte, Disney, GSK and Walmart among many others.

Benefits
• Develop a compelling case for employer brand investment
• Make the transition from HR initiative to business imperative
• Learn how brand management techniques can transform the impact of HR
• Develop a benefit-led, performance-driven EVP
• Master the art of differentiation
• Attract the talent your organisation needs to achieve its goals
• Leverage ‘digital’ to drive down cost and drive up connectivity
• Get to grips with the latest developments in social and mobile marketing
• Identify your key measures of success

Objectives
• To bring you the latest best practices and next practices in employer brand management.
• To apply the latest tools and techniques through on-line demonstrations and case study ‘work-outs’.
• To provide an opportunity for you to share insights and experience with fellow ‘talent marketeers’.

Who should attend?
Human Resource Directors and specialists in Talent Management, Resourcing, Organisational Development, Employee Engagement and Communication. This session would be equally relevant to corporate brand / marketing specialists with accountability for employer brand reputation or internal marketing.