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APR
28

Marketing Hotelero y Turístico. 16 Hrs

Workshop
When from 28/04/12 until 05/05/12
Where Venezuela . Av Principal del Bosque
 
Description
Objetivo general:
Incrementar los conocimientos sobre el proceso de marketing, aplicable en empresas hoteleras y/o
turísticas; además de mejorar el pensamiento creativo-estratégico para su utilización en la detección de
nuevas oportunidades de negocios.
Dirigido a:
Encargados de Pymes de hotelería y turismo coordinadores de mercadeo, estudiantes o profesionales del
área que quieran incrementar sus conocimientos.
Unidad 1: Productos-Servicios Hoteleros y Turísticos
Mercadotecnia de la Hotelería y del Turismo
Concepto de Producto – Servicio
Unidad 2: Análisis de la Oferta y
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Price Información en: http://www.turismoypromocionesvq.com/
Tickets 20

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