Social Media Marketing Cultural

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JUN 09	Social Media Marketing Cultural Workshop
When	the 09/06/10
Where	Docultura Madrid. C/ Gobernador 26 Madrid
Description	Docultura, resources for organizing the workshop getsión Cultural Social Cultural Media Marketing. Target The workshop will address issues related to the development and strengthening of capabilities for managing cultural processes through the conceptualization, implementation and cultural marketing tools. Understand the new paradigm of Internet: from 1.0 to 2.0, and the Social Media, and the acquisition of knowledge and technical tools for managing new channels and platforms. It will cover the processes of implementation of Social Media in cultural management and marketing ... see full description» Docultura, resources for organizing the workshop getsión Cultural Social Cultural Media Marketing. Target The workshop will address issues related to the development and strengthening of capabilities for managing cultural processes through the conceptualization, implementation and cultural marketing tools. Understand the new paradigm of Internet: from 1.0 to 2.0, and the Social Media, and the acquisition of knowledge and technical tools for managing new channels and platforms. It will cover the processes of implementation of Social Media in cultural management and marketing sector applied to the cultural industry as a tool for the formulation of a plan to guide the definition of markets and customers according to the profile of their products. Addressed to - Entrepreneurs and cultural enterprises that have a website, are interested in improving their business presence on the Internet, through clear strategiesras promotion and positioning. - Professionals or entities responsible for marketing and cultural institutions need to obtain knowledge to conceptualize Social Media strategy of your company and know the technical possibilities the market. Powered by translate . See original description» Powered by translate . See translated description»
Tickets	20

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Published by: docultura, recursos para la gestión cultural

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Agenda for Social Media Marketing Cultural

Programa:

15.30h-16.00h. Entrega de documentación.

16.00h-18.30h.La filosofía 2.0: principios y paradigma de la Red colaborativa. - Social Media: definición, evolución y escenario actual - Marketing y Social Media - Plataformas de Social Media - Gestión de canales y socialización

18.30h-18.45h Pausa 18.45h-20.30h. Casos prácticos enfocados a la aplicación de las herramientas Social Media en las industrias culturales.

Ponentes

Jacobo Pérez: business Developer y Partner en Social Noise. Licenciado en Publicidad y Relaciones Públicas por la FCC Blanquerna. Especializado en comunicación creativa, ha ejercido como freelance para empresas como Agbar, Kukuxumusu, Discovery Channel, SIMYO o Red Bull. En la actualidad se encarga del área de desarrollo de negocio y de la creatividad estratégica en Social Noise para clientes como Nike, Random House Mondadadori, 20th Century Fox o L'Oréal.

David Alayón: technical Manager & Social Media Strategist en Social Noise. Ingeniero Informático Superior, ha trabajado en Futura Networks, en la organización de la Campus Party, como project hunter en el proyecto Campus Party Labs y en Come 'n' Click como Community Manager de Bitacoras.com. Actualmente es el responsable de la sección de Blogs de la revista Personal Computer & Internet.

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Events related to Social Media Marketing Cultural

InnoCos USA, 2012

InnoCos Europe, 2012

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Beyond Marketing: Making Social Media work for Pharma